Admittedly, I had something else in mind for this post, but when a silver platter is dropped into your lap, you really have no choice but to do something with it. I was getting a car insurance quote from Geico last night (15 minutes can save you 15% or more, right?), and that’s when I noticed a flagrant misuse of the beloved apostrophe. Look at the first item in the right column in the screenshot (click to embiggen) and you’ll see what I’m talking about.
Well, Geico, what if I do have more than 9 vehicle’s [sic]? What if I had 9 vehicles’ steering wheels? Or what if I just had 9 vehicles? So remember, kids: plurals don’t take an apostrophe unless you’re talking about lowercase letters (mind your p’s and q’s), but some editors also prefer to use an apostrophe to pluralize capital letters and acronyms (I got straight A’s last semester/my old bank didn’t have enough ATM’s).
